Nivea history. Brand history
In 1882, a new era began in the cosmetics and beauty industry - the pharmacist Paul Karl Beiersdorf founded a company and named it after himself. However, Beiersdorf owned the company of the same name for only eight years, and then sold it to businessman Oskar Troplowitz, who, together with dermatologist Paul Unna and pharmacist Isaac Lifschetz, created a skin cream based on a revolutionary moisturizing emulsion.
This is how the famous NIVEA cream appeared from the Latin “nivius” - snow-white.
The first box in which the cream was packed in 1911, like one hundred and three years later, was tin and round. It was decorated in the Art Nouveau style, which then determined the general aesthetic context.
In general, the history of the NIVEA brand is closely related to the visual component. Product promotional posters are as famous as the world-famous blue jar design.
In 1914, more than one and a half million people worked at the factories of the NIVEA brand in 34 countries. The company gradually expanded its product range, releasing shampoos, soaps, styling products.
As early as 1909, NIVEA launched a lip care product. The brand proceeds from the fact that everything in a person should be beautiful - skin, hair and, of course, lips. It seems that before, none of the cosmetic brands thought about the fact that women's lips require special care.
Thus, NIVEA becomes an innovator and trendsetter in the next direction for the next hundred years.
In the post-war fifties, the brand flourished.
NIVEA produces products in the following areas: a skin cream that protects against cold, wind and bad weather, a sun cream, a line of cosmetics designed specifically for children and, of course, hygienic lipstick.
Eucerite, developed by Troplowitz in 1911, has remained the main component of NIVEA products all this time - a unique substance that can combine water, oil and active ingredients.
For over 100 years, NIVEA has been a leader in the skincare industry, continually innovating technology and bringing new products to market. One of the latest achievements of the company can be considered a line of lip care oils with three different attractive flavors that will help keep lips smooth and beautiful at any time of the year.
NIVEA is a trademark owned by the German company Beiersdorf AG.
Nivea comes from the Latin word niveus/nivea/niveum meaning "white".
Story
In Germany, in 1882, the pharmacist Paul Karl Beiersdorf invented the adhesive plaster, and following his invention, he founded the Beiersdorf company (Beiersdorf), which today is a giant in the cosmetics industry.
The history of the Nivea trademark dates back to 1890, when a businessman named Oskar Troplowitz bought the Beiersdorf company from its founder.
In 1914, "Beiersdorf" worked not only in Germany, but produced and sold a significant part of the goods abroad in 34 countries of the world. The scale of the company can be estimated from the fact that in the early 1930s. one and a half million people worked at the enterprises owned by Beiersdorf. Gradually, the range of the company expanded. In addition to cream, plasters and adhesive tapes, soap and powder production begins. The NIVEA series is also being updated - products for hair and scalp appear, a little later - shampoos and styling products.
In the mid-1920s, the Art Nouveau poster already featured cream, soap, powder and hair milk. In 1920, a landmark event took place - the first advertisement of NIVEA products in the cinema. The animated video advertised NIVEA cream in tubes.
The Beiersdorf company in those days was the flagship of cosmetology. In 1922 - the release of the world's first cosmetics for men. At first it was just shaving soap. But it was this soap that evolved over time into NIVEA shaving foams and gels.
More than a hundred years have passed since the appearance of the first NIVEA cream, this event marked the birth of a company that later became one of the most famous cosmetic brands in the world. The history of the company began in 1890, when Dr. Oskar Troplowitz acquired the Hamburg laboratory of Paul Bayeresdorf, and Troplowitz's scientific adviser, Professor Unna, shared with the doctor his knowledge of an innovative emulsifying component called Eucerite.
Together, these people created the world's first oil-based, sustainable cream. In 1911, NIVEA cream, revolutionary for that time, appeared on the market. This cream got the name NIVEA because of its snow-white color, translated from Latin "nivea" means "snow white". In addition to oicerite, which acted as an oil-water binder, the first NIVEA cream contained glycerin, a small amount of citric acid, and rose and lily of the valley aromatic oils. The cream was sold in small round yellow jars. Despite regular technology updates, the basis of the NIVEA cream formula has not changed significantly over the past hundred years.
Today, hundreds of cosmetic products for face and body skin care are produced under the NIVEA brand; not so long ago, NIVEA also launched a line of decorative cosmetics. Among NIVEA's wide range of products you will find body lotions, deodorants, hand care lines, anti-aging lines and products for daily skin care. The NIVEA anti-aging product line is available with the q10 label. Among other things, one of the distinguishing properties of NIVEA products is the presence of cologne in the composition of the product. Products for daily body skin care are especially loved by buyers all over the world.
Express Hydration Body Lotion
This milk perfectly moisturizes and nourishes the skin. In addition to moisturizing ingredients, the composition of the product includes sea minerals. Milk is intended for daily care of normal skin. Apply regularly to your skin after a shower or bath, and your skin will be moisturized twenty-four hours a day.
Body Milk UV Protect Lotion
Milk with a sunscreen protects the skin from the harmful effects of ultraviolet radiation. The composition of the milk includes moisturizing ingredients and a double photo filter.
Smooth Milk
This product is intended for daily skin care. 
body. The milk contains nourishing shea butter. Enriched with nourishing and moisturizing ingredients, the formula of this product prevents dry skin, makes it soft and beautiful for a long time.
Among NIVEA's skin softening and moisturizing products, Body Milk Nourishing, Happy Time Body Lotion with bamboo milk and a delicate orange scent are also very popular.
Nivea Q10 Anti-Aging Series
Nivea Q10 line products contain a set of vitamins, enzymes and antioxidants that increase skin elasticity and help reduce wrinkles. The series includes the following tools:
- Nivea Q10 Anti-Wrinkle Cream Day Solution
The cream contains UVA and UVB filters. Harmful exposure to sunlight is one of the main factors in skin aging, sunscreens protect the skin from ultraviolet radiation and reduce dark circles under the eyes.
- Nivea Q10 Anti-Wrinkle Cream Night Care
The Nivea Q10 night cream is designed to fight free radicals, which are also responsible for the aging of our skin. The cream perfectly moisturizes the skin and saturates it with the necessary moisture. The nourishing formula visibly smoothes and cares for the skin at night, resulting in you waking up with beautiful, rested and smooth skin.
- Nivea Q10 Anti-Wrinkle Cream Cleansing Milk
The mild formula of this product perfectly cleanses the skin of impurities and make-up residues, in addition, the milk refreshes and evens out the complexion.
NIVEA Daily Essentials series of products for daily skin care
NIVEA Daily Essentials cosmetic products are theoretically designed for the age category from eighteen to thirty-five years, but in fact, women of a more mature age can also use these products. All products of this series are aimed at intensive skin hydration, and sufficient hydration is the key to beauty and health of the skin at any age. NIVEA Daily Essentials is formulated with skin types in mind and includes essential products for cleansing, toning and moisturizing the skin.
NIVEA Daily Essentials are formulated with simple yet incredibly beneficial ingredients. Creams, lotions, mousses and tonics NIVEA Daily Essentials are presented in three lines: for normal and combination skin, for combination and oily, for dry sensitive skin. For each type, a specific color marking has been developed. On the packaging you will definitely find the original NIVEA logo and a list of the ingredients that make up this or that product.
For complete daily skin care with NIVEA Daily Essentials, four basic products are enough for you: cleansing mousse or milk, tonic and moisturizing cream in day and night versions.
Day face cream 
NIVEA Daily Essentials contains a protective filter SPF 30+. It is noteworthy that it was in NIVEA that the first cosmetics with sunscreens appeared.
Active moisturizing ingredients Hydra IQ saturate the skin with moisture from the inside. Hydra IQ stimulates the cellular structures that are responsible for hydrating the skin. Standard moisturizers work only on the surface of the skin, without affecting the deeper layers. Hydra IQ, a NIVEA patented ingredient, is a combination of glycerol and glucose, and this substance not only helps to superficially moisturize the skin, but also stimulates the processes of moisture production in skin cells.
In every NIVEA Daily Essentials series, you will find facial cleansing wipes. If you can't wash your face or remove makeup with a makeup remover, these wipes will come in handy.
Any woman, regardless of age, will be able to find what she likes in the NIVEA cosmetics collection. The optimal combination of price and quality is far from the last factor that determines the choice in favor of NIVEA products.
Nivea is a global skin and body care brand owned by the German company Beiersdorf. In 1882, the pharmacist Carl Paul Beiersdorf created a company that in 1911 developed the first water-oil-based cream called Eucerit, which was the first stable emulsion of its kind. At that time it was.
Brand creation
In 1900, the new owner of Eucerit, Oskar Troplovich, named the company Nivea (from the Latin word Niveus / Niveum, which translates as "snow-white"). During the ownership of the firm by Oskar Troplovich, he developed several of his own products, including Nivea leukoplast, Labello and others. Nivea, despite being based in Poland, was bought by German investors in the 1930s. From this period, she began to release her own products, such as shaving creams, shampoos and facial tonics.
The trademark was confiscated in many countries after World War II. Beiersdorf completed the buyout of the confiscated trademark rights in 1997.
Internationalization in the 1980s allowed the brand to reach more global markets.
Entering new markets
The company's scientists began studying the effects of sunlight on the skin in the early 1930s, resulting in the first sunscreen in 1936. Over the next few decades, other products joined this line of products, such as the spray oil, developed in 1958 for people leading.
Nivea first entered the Middle East market in the 1950s, offering its products in Jordan, Syria and Bahrain. It became the first country in the region to have cosmetic products on the shelves of local shops. Today, the company has a strong position in the regional skin care and cream sector, which demonstrates continuous success in this direction, which is always in step with the times.
Expansion of the product range
Other products, such as milk, developed in 1963, formed the basis of a skin care collection for a generation. The innovative milk formula, which included water and oils, was easy to use. The milk was quickly absorbed and gave the skin a beautiful appearance and elasticity in no time.
During its 100-year history, the brand has implemented numerous projects. The iconic eye-catching blue color that is now inextricably linked to the brand is one of the very rare hues that represents protection and safety around the world.
Meanwhile, the Nivea brand has proven itself in all areas of the cosmetic industry, in addition to classic products like body lotion, the company produces a huge series of shower gels, shampoos, and creams for all skin types. It is known all over the world, from Spain to Thailand and from New Zealand to the North Pole. In these countries, every child knows the blue packaging with white letters.
In 1998, a facial skin care product was also launched, which included the revolutionary active ingredient coenzyme Q10 found in human skin, which has a strong anti-wrinkle effect. Nivea Visage Q10 became an instant bestseller as this product was sold worldwide every two seconds. Later, the company offered this active ingredient in almost all products of the corresponding category, including the Nivea FOR MEN series.
Current state of the company
Today, Nivea covers a full range of skin care and personal care products. It is active in fourteen different segments of the health and beauty market. More than 300 different products meet consumer needs - from skin care for children to men's beauty products. Many of these products are offered worldwide. At the present time, a popular brand for the production of men's perfumes is.
2011 marks the centenary of Nivea Cream, which for decades has been a symbol of trust and the choice of millions of satisfied customers.
The cosmetics firm Beiersdorf AG is currently headquartered in Hamburg, Germany and employs over 17,000 people worldwide. Sales in 2010 amounted to 4 billion euros. The company's shares have been listed on the DAX since December 2008. Nivea is the largest beauty brand in the world.
Many families have considered NIVEA a close friend for over 100 years, backed by the company's pure, simple, carefully selected ingredients.
Introducing NIVEA Cream
Everyone is familiar with the blue box, white cream and inimitable aroma. In fact, this cream is loved by many generations around the world for its moisturizing properties, a truly unique scent that has become synonymous with protection, care, trust and happiness.
History of NIVEA skincare
The history of NIVEA dates back to 1890, when Dr. Troplowitz acquired a laboratory for dermatological preparations in Hamburg. Here Dr. Troplowitz worked with scientific consultant and professor of dermatology Unna to develop the first oil-in-water emulsion.
They created a new base for the cream, which was called Eucerit®. It is a wax found in sheep's wool that acts as an emulsifying agent. With the help of this additive, oil and water are bound into a stable connection, thus for the first time there was a base of a snow-white cream. Previously, emulsions responded to temperature changes by separating into independent water and oil.
The resulting cream, enriched with lipids, oils and having a unique scent, was released in 1911. This marked the beginning of the history of a brand that has no equal.
Effect of NIVEA cream
When NIVEA Creme first saw the light of day, it made a lot of noise; this was due not only to the novelty of the product, but also to its packaging.
The use of a special machine to pack the cream into aluminum jars was a historic moment that marked a turning point in the modern cosmetics industry.
Not surprisingly, the snow-white cream instantly became very popular. The formula was used not only to make body emollient, face cream and hand cream, but also to care for children's skin, because the composition turned out to be so gentle. Before NIVEA Creme was introduced to the market in 1911, the only alternatives were water, soap and powder.
Three years later, NIVEA Creme was sold in 34 countries. Today, it is still NIVEA's best-selling product. Since the first appearance on the market, over 15 billion jars of cream have been sold.
Did you know about it before?
- No NIVEA cream is more versatile than NIVEA Creme.
- NIVEA Creme protects against the cold by creating a protective layer on the skin.
- NIVEA Creme is suitable for all skin types.
- NIVEA Creme acts as a hand cream, facial treatment, body moisturizer.
- NIVEA Creme is more than a cream, it's a skin's best friend and protector.