Buying clothes inexpensively online is now a reality. My own business: selling clothes online I have two things of the same brand and the same size, but they fit differently

The 21st century is a time of rapidly developing technologies and the wildest desires realized in everyday life. Against the backdrop of general changes, the shopping process could not remain the same. A fair portion of sales moved from the markets of the Odessa Privoz and the Moscow Cherkesovsky market to the Internet. And where a buyer appears, a seller quickly appears. If you are going to start selling online tomorrow or improve your existing online store, this series of articles is just for you.

What is profitable to sell online?

When creating your own online store, first of all, you need to figure out what is profitable to sell online? We will discuss how to assess the demand for a particular product in this article.

Every serious project, in addition to the idea, is based on analytics of user demand. Is your target audience ready to buy your beautiful thongs and swimwear? Or is it wiser to trade in mink coats and Chinese watches this season?

Marketing assessment

There are many tools on the Internet for marketing evaluation of a particular search query (a phrase that a potential buyer enters into the search bar).

One of the easiest ways is to analyze Yandex Wordstat query statistics.

Here you will see the exact numbers for each search query. It's easy to understand that the more people are interested in your product, the higher the demand for it.

Another effective way to assess user demand is statistics from multi-profile online stores. If you look closely at it, you will notice that some products are purchased significantly less often than others. This is explained simply - there are things that a potential buyer definitely needs to touch. For example, pizza is often ordered online, but lamb for pilaf is almost never ordered.

It is difficult for the average user to imagine the process of choosing many products without touching, smelling, and sometimes trying the product. Bright pictures and juicy product descriptions cannot always replace tactile, taste and other sensations for a potential buyer.

How to determine the edge?

According to statistics, most often people buy books on the Internet. This is explained by a significant difference in price for the same publications, with absolutely the same text content.

Traditionally, electronics, computer and household appliances, car parts and other products are also in great demand, the quality of which can be compared by technical characteristics, manufacturer reliability and reviews on the website.

Among consumer goods, household chemicals (diapers, washing powders, etc.), perfumes and cosmetics from trusted brands are often ordered on the Internet.

Cloth

Despite “unprecedented discounts” (some online stores hold promotions during which you can buy clothing items 10 times cheaper than the market value), bonus delivery conditions and other marketing gimmicks designed to attract potential buyers, clothing for adults is not included in the TOP -10 most purchased products. I think you yourself know the reason very well - you need to try on clothes. What looks great in the picture may not suit your figure at all.

However, this does not prevent the owners of TOP online clothing stores from receiving fabulous profits.

Children's online stores

Things are completely different in the children's clothing niche. She, along with strollers, cribs and other attributes of a children's room, is confidently included in the TOP 5 most purchased items on the Internet.

And considering that one stroller or bedside table for a child’s room costs as much as 3 dozen (or even 3 hundred) books, selling children’s items on the Internet is considered a very profitable business.

However, trading on the Internet is profitable for almost everyone. Low business costs compared to offline analogues and the possibility of a quick start have an impact.

The ability to independently develop a promotion strategy, an understanding of where it is profitable to buy goods for an online store and serious profits from successful projects make the creation of a selling store a very promising project.

Try it right now and may luck always be with you!

Shopping for clothes is always a difficult undertaking. Everyone is looking for something that is in fashion, fits perfectly, feels good on the body and is inexpensive. But such a combination of advantages is not easy to find today. Many people cannot afford good things, and cheap ones are not what we would like. Therefore, you have to compromise with your tastes and wishes, purchasing what fits into the family budget. But this is not the right decision, especially if there is very cheap clothes from 100 rubles online store. Yes, quality and excellent assortment at an affordable price is possible.

What determines the cost of clothing

The cost of the clothes you buy in stores is not always proportional to its quality. The fact is that the final price consists not only of the cost of the product, but also includes a huge number of markups. The more intermediaries there are from the manufacturer to the final seller, the more the buyer is forced to pay. Our online store purchases goods directly from manufacturers in bulk. This allows us to delight customers with affordable prices. In addition, we offer high-quality stock products and often offer discounts and promotional offers. Our store offers only factory-made clothing, the quality of which we guarantee.

Our range

Our store is designed for a wide range of customers. The assortment includes not only women's and men's clothing, but also goods for children. Therefore, the whole family can dress here. Thanks to low prices, even the average family has enough money to buy fashionable new clothes for everyone. We have all sizes in stock. People of average build can easily find clothes, but for those who are overweight or thin, finding things often becomes a problem. With us it’s simple - select the product you are interested in in the catalog and order the size you need.

The Amorce online store offers clothes of different styles. We offer youth models, sports and business styles, classics, extravagant items and strict, discreet models that are always relevant. Buyers of any gender and age will find with us what they like. For those who follow the latest fashion trends, our catalog always has many surprises. We offer stylish new items at very low prices.

We have clothes for all seasons. For summer, choose light T-shirts, T-shirts and tops, for autumn - jeans, suits and blouses, for winter - soft and cozy warm sweaters. If you need affordable outerwear, we can offer many interesting options. You can also buy underwear and swimwear from us. If you like several models at once, you should not deny yourself the pleasure of replenishing your wardrobe, because very cheap clothes from 100 rubles offered by our online store is a profitable solution for your budget.

For wholesale buyers

From us you can purchase any product in small and large wholesale without size ranges. Thanks to the high quality of clothing, low prices, stylish models and fast processing of applications, we are the best supplier for owners of clothing stores and retail outlets. It’s hard to believe that high-quality clothes can be bought for only 100 rubles, but by looking at our catalog, you will see that this is real.

Inga Mayakovskaya

Reading time: 9 minutes

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With the development of Internet technology, people increasingly began to purchase goods online. Many websites have appeared where you can find any product, from cosmetics, clothing to furniture and household appliances.

But can all sites be trusted, so as not to fall into the trap of scammers? Need to know some rules for buying things online.

Advantages of online shopping – what are the benefits of buying goods online?

Buying things online is very convenient:

The advantages of online shopping are obvious: ease of selection, payment, delivery and confidentiality.

Possible risks of an online store - what you need to know when buying things online

To ensure that the item you ordered does not disappoint you, you need to be extremely careful when choosing a product.


The most common mistakes that buyers make are related to:

• indicating the size, style (if it's clothes);
• with placing an order (incorrect address or mobile phone number is indicated).

Risks of an online store may arise in the following situations:

• If the buyer, having paid for the goods, encounters dishonest sellers, then You may receive an item of poor quality or even broken (non-working thing). For example, an ordered camera may fall into the hands of the buyer in a non-working condition. There are cases that the buyer paid for the product, but never received it, and the seller’s contacts no longer respond.
• Blocking the card upon payment. For example, having selected a product on a prestigious Internet site, you pay for the product via card. But at this moment the money in the account is blocked. Why? Because The store does not work with foreign bank cards. As a result, access to the money is blocked and the store cancels the order. And the upset buyer has to wait for a refund, which will be returned within 30 days and say goodbye to the selected product.
• Problems with the carrier. Although today many companies provide their services for the transportation of goods, and choosing a reliable organization is not difficult, problems with the delivery of goods still occur. Most often this is:
  1. Violation of delivery deadlines (when the parcel lies at intermediate points and takes a very long time to reach the buyer);
  2. Damage to packaging and, as a result, damage to the product;
  3. Lost parcel in transit. This is rare, but it does happen.
• Customs problems. If the order is made in foreign online stores, then difficulties may arise at customs due to exceeding customs limits when the parcel is considered a commercial shipment.

It has long been no surprise to anyone that 90% of the store’s assortment is made in China. But by the time the product reaches the hands of a domestic buyer, its price will increase significantly: in addition to the seller, a large wholesale intermediary and the final distributor will contribute their percentage of the profit. And it happens that even more participants appear in this scheme, and this only increases the final cost. To avoid such markups, many buyers directly order cheap items from China. We will tell you how to make economical shopping in the Middle Kingdom in this article.

Where to buy cheap things from China?

The e-commerce giants of China are three platforms that, in their principle, resemble a regular market. This is not one big store, but a collection of many sellers. All of these markets belong to one company - Alibaba Group, but each of them is aimed at its own category of buyers who order things from China:

"Aliexpress" is a leader among online stores

To summarize, we can say that the best way for a retail buyer to order things from China cheaply is on Aliexpress. In addition to transaction protection, constant discounts, promotions and cashback are available. Russia is one of the largest markets for Aliexpress, so a Russian-language interface is available, which makes using the online store much easier. You don’t even need to translate queries for searching for products; the site will understand you.

Official communities on social networks help you learn how to shop, find links to trusted sellers and communicate with other people who like to order things from China. Also, recently it became possible to leave reviews with photographs in Russian, so you can always find out the objective opinion of your compatriots.

Let's take a closer look at how things are ordered from China.

Step 1. Selecting a seller

You definitely need to pay attention to the merchant’s rating: the higher it is, the more reliable it is to cooperate with him. However, there are no rules without exceptions. Some growing stores try to serve their first customers as best they can in order to get good reviews. And stores with a high rating can afford to ignore a dissatisfied customer. Therefore, before purchasing, it is advisable to communicate with the seller via chat or internal mail: clarify the size, ask for a real photo, especially if the item is expensive. If the seller does not respond at this stage, then imagine what attitude they will have towards you if controversial situations arise.

Step 2. Find the best price

When you start looking for a product, you will notice that many people sell it, and the cost sometimes varies greatly. This is due to two reasons:

• Increased demand. Young stores often offer large discounts to attract customers (scammers also use this - be careful). But sellers with high ratings can afford to lower the price, since they have large sales volumes. A highly inflated price is set by the seller so that a large discount can be indicated. It is not uncommon for a product marked “-90%” to end up costing the same as the market average.
• Miscellaneous goods. Just because sellers use the same photos does not mean they are selling the same product. This is especially true for down jackets: the range of prices for one model - from 20 to - can mean that they are made by completely different manufacturers and from different materials. Counterfeit after counterfeit is a normal phenomenon in China.

Therefore, do not be lazy to spend some time studying the search results and sensibly assess the cost of the product. For example, a bag made of genuine leather, even in China, cannot cost $5; this is a clear sign of fraud. For convenience, the search can be sorted by price, number of orders, seller rating or reviews.

Step 3. Placing an order

The procedure is not much different from a standard online purchase. You can add items to your cart and place orders from there, or you can immediately buy a specific item on its page. Please note that each seller sends the package separately.

When you make your first purchase, the service will ask you to fill in your delivery information. Make sure you enter them correctly. Buyers from Russia who order things from China must indicate their full last name, first name, and patronymic to avoid problems with delivery. Do not try to translate street names or write “house” or “apartment” in English. It is important that the destination country is spelled correctly. All other data will be of interest only to local postmen; do not complicate their work.

Step 4. Payment

There are many payment methods on Chinese websites. Bank cards available are Visa, Mastercard, Maestro, Western Union, WebMoney, Qiwi, Yandex.Money and others. In case of a refund, the money comes to the card or wallet from which the payment was made. To make it more convenient to navigate prices, you can select the currency in which the cost will be displayed on the right side of the top panel of the site.

Step 5. Delivery

Many buyers do not order things from China because they are afraid that the package will be lost or that they will have to pay. But most often these fears are far-fetched.

Delivery is carried out either by China Post, Russian Post, or international courier companies, such as UPS, Fedex, etc.

Once the buyer's payment is verified, the seller ships the goods within a certain period of time. Its duration is 5-90 days, it is always indicated in the product card next to the delivery method. Conscientious sellers ship goods as soon as possible, but scammers often delay this.

After dispatch, the merchant provides the buyer with a tracking number. This is a combination of letters and symbols that you need to enter on the postal company website, and you will be able to track the movement of the parcel. Please note that the package will not be tracked on your post office website until it arrives in the country. Delivery time depends on many factors and ranges from 14-60 days, less often this figure reaches 100-120. Therefore, it is better to plan your purchases in advance. Also make sure that the order protection period does not expire before you receive it.

After receiving the product, don't forget to leave a review to help other buyers.

Fraud with tracks

According to the rules, the seller is obliged to issue a valid tracking number to the buyer. But sellers of inexpensive goods are trying to save on shipping and send them without tracked tracks. Of course, this is inconvenient for the buyer: there is no way to monitor the progress of the purchase.

In this case, you can open a dispute, but unspoken laws come into force here. If the seller warns that he will send without a track or sets a minimum order for a certain amount, then it is difficult to blame him for anything. You yourself agreed to this risk when you decided to buy a cheaper product. But if the seller silently gave you a fake number for a parcel worth more than $10, then this is a reason to open a dispute.

Many citizens of our country regularly buy various goods in online stores. Recently, online sales have increased by 40%. After a thorough analysis of the assortment of the most popular electronic trading platforms, we present to your attention 2018 statistics on what is most often purchased on the Internet.

Books

According to 2018 statistics, the most popular product online is books. Many large stores began selling this category of items, both in our country and abroad.

The main advantages of buying books online:

• Simplicity and low cost of delivery;
• Affordable price;
• A wide range of.

Buying books online is fast, convenient and cheap. In addition, their selection is unlimited by the assortment of a regular bookstore. Here you can purchase both a school textbook and literary classics or children's literature. Your purchase will be carefully packaged and delivered to the specified address. Books can easily be included in the list of best-selling products on the Internet. Even despite the advent of tablets and the availability of electronic versions of books, paper editions are still in demand. Many people want to flip through printed pages the old fashioned way, smell them, it’s a kind of ritual.

Cloth

There is a huge range of outfits available online. What's the most purchased thing on the Internet?

• Trousers. These can be both summer and winter models (depending on the season), made from various materials. Practical and high-quality trousers are among the most frequently purchased products on the Internet;
• Blouses and tunics. There are never many such things, so they are always in demand;
• Dresses. This type of clothing is present in every woman’s wardrobe, which is why dresses sell well online;
• Skirts. Classic plain or flowing multi-colored. The variety of models presented on electronic trading platforms amazes the imagination of the most demanding customers, which is why they prefer to shop online;
• Among the frequently purchased goods on the Internet, I would also like to highlight jackets, sweaters, jeans and other fashionable clothes. But where people most often buy things online is in small towns and villages. In such localities there are no shopping centers or large clothing stores, so they shop online.

Kids' things

Many netizens who have children order clothes and toys for them from online stores. Let's figure out what children buy most often on the Internet.

According to statistics, the most popular categories of children's products are strollers, cribs, playpens and feeding tables. Consumers also often search for diapers and wet wipes. For preschool children, educational toys and various interactive games are purchased. In addition, it is profitable to buy bottle sterilizers, warmers, yogurt makers, etc. online.

Digital technology

If we talk about what is most often purchased online, we cannot ignore digital technology. And there are several important reasons for this:

• Save time. In the catalogs of online stores you can find any model of phone or tablet, so you don’t have to waste your time searching for a suitable option;
• The range of online stores is amazingly diverse. You can find thousands of different models of gadgets on the Internet;
• Almost every electronic store has a department for related products;
• Prices on the Internet are usually much lower, especially if the equipment is sold from the manufacturer;
• The network often has sales. Discounts on outdated models sometimes reach 50–70%.

Products for sports and fitness

Beginning entrepreneurs who want to start trading online are often interested in what products are most often purchased on the Internet? In addition to children's clothes and digital equipment, people who lead a healthy lifestyle often make purchases online. Recently, it has become fashionable to play sports, so the demand for equipment and clothing for training is constantly growing.

Some people prefer to exercise at home. Such training is much cheaper than visiting a fitness club. If you purchase a fitness machine, you don’t have to worry about buying a gym membership. Online stores of goods for sports and outdoor activities amaze with the variety of assortments. Here you can find everything you need. Sports items are what people buy most often online because it is truly practical.

Furniture

Furniture occupies a special place on the list. Buying a wardrobe or sofa online is not something new. You no longer have to travel around the city in search of suitable furniture, since the Internet offers a wide range of products from both domestic and foreign manufacturers.

Many consumers believe that buying furniture online is not only convenient, but also profitable. You will not be able to find such a range of quality products at affordable prices in any city store. You can slowly study information about the model you like and read reviews from other customers. At the same time, no one will stand over you and impose what does not suit you. If you type into the search bar what people often buy on the Internet, furniture will be one of the first places in the list of goods. And this is not surprising, because buying it online allows you to save a decent amount of money.

Accessories for handicrafts and hobbies

Recently, many people have begun to engage in handicrafts. Handmade is not only a tribute to fashion, but also a great opportunity to show your creative abilities. To understand what people most often buy online for handicrafts, it is necessary to highlight the most popular areas of activity in the handmade sector. This:

• Decoupage;
• Embroidery;
• Knitting;
• Scrapbooking;
• Pottery;
• Bijouterie.

Of course, when a person orders a product through online materials, he may be a little confused about its texture or color, but a good craftsman can find a use for any raw material.

Goods for pets

Online trading accounts for more than 20% of the total trade turnover in our country. Both buyers and entrepreneurs are interested in small wholesale sales. If you look at what products are often purchased online, these are mostly the most popular products or highly specialized niches. For example, various pet products are very popular among online consumers.

Online pet stores are created so that people can save their free time. Regular stores offer a small selection, so you cannot always buy everything you need. In addition, you can make purchases online without leaving your home. All you need to do is order the product you need, pay for it, and your purchase will be delivered directly to your home at a time convenient for you.

The most important advantage is home delivery of orders. Now you can buy healthy and tasty food for your pets without interrupting important matters. Pet products are 15–20% cheaper online. This is the best option for purchasing food and accessories for your pets.

Appliances

Many entrepreneurs who have heard about the benefits of online trading often ask the question whether it is worth buying an online store in order to sell household appliances there. According to experts, at the moment our compatriots prefer to make such purchases in shopping centers. But online sales volumes are constantly growing, so it makes sense to open your own online store and start promoting it.

If you pay attention to the list of things that are often purchased on the Internet, you will notice that household appliances are far from the last place in it. Experienced entrepreneurs who have been engaged in online trading for a long time recommend starting their activities with one type of product and gradually expanding the assortment.

Cosmetics and perfumes

According to the results of sociological surveys, what girls most often buy on the Internet, the following groups can be distinguished:

• Cloth;
• Shoes;
• Present;
• Products for creativity.

But the most popular among the fair sex are cosmetics and perfumes. In specialized stores, customers often encounter problems such as too high prices, a small assortment or low quality of goods. In this regard, many girls and women began to order cosmetics and perfumes on the Internet.

The main advantage of virtual boutiques is that you can buy things here at any time of the day or night. All orders are processed automatically, and purchases are delivered to all regions of the country.

As you know, high-quality cosmetics and perfumes cost a lot of money, so before buying such a product in an online store, you need to make sure that you are dealing with a reliable supplier. Customer reviews that can be found online in specialized forums will help you with this.

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Expert opinion

The contents of the consumer basket may change under the influence of the crisis. It is beneficial for people to buy various goods online because their prices are lower than in the market.

Declining wages and rising utility tariffs have led to the fact that more than 45% of the income of residents of our country is spent on drinks and food. This indicates that the money-eating policy is firmly rooted in the minds of our citizens.